signage.
A visitor looking for the way is not thinking about your brand. Directional signs, welcome totems, floor and door plates, safety signage: we map out the route your visitors take, then produce the signage to your brand guidelines.
Signage starts by reading the place: where people arrive, where they hesitate, which decisions the visitor has to make and in what order. We map the decision points, propose a consistent naming plan, then apply it across the appropriate materials: aluminium, dibond, acrylic, vinyl, depending on indoor or outdoor use.
Systems change: a department moves, a team is renamed. We design the holders so that plates can be swapped without redoing the whole set, and we keep your files for reorders.
from the floor plan to the last panel.
questions we are asked.
Where does a wayfinding project start?
With a visit. We walk through the building the way a visitor does: the car park, the entrance, reception, the first corridor. We note where people hesitate, ask for directions, or push the wrong door. Those points of hesitation become the list of signs. The resulting plan sets out what to fit, where, and what each sign has to say.
How many signs do we actually need?
As many as there are decisions to make, and no more. Wherever the visitor chooses between two directions, a sign is needed. Between those points, nothing. Too many signs cancel each other out, and people end up reading none of them. The site visit settles the list, you approve it before manufacture, and it then serves as the reference when the building changes.
How is the material for each sign chosen?
Use decides it. A reception totem and a door plate do not see the same wear, and an outdoor sign faces conditions a corridor never will. We choose the material, the thickness and the fixing method to suit the setting: reading height, traffic, cleaning, foreseeable updates. Everything is made in the Zaventem workshop and installed by the Blackbee teams.
A team is moving to another floor. Does all the wayfinding have to be remade?
Not if it was designed for that. What changes often, the names of people and departments, goes on interchangeable elements: label holders, slide-in plates, removable faces. What does not change, floor numbers and directions, is fixed permanently. The files are kept, so an update is remade in the same typeface and the same format as the existing signs.
Does my wayfinding have to be accessible to everyone?
Yes, and it comes down to simple choices: clear contrast between text and background, plain lettering, a mounting height at eye level, no reflections under the light fittings. Legible wayfinding serves everyone, not only those who see poorly. For premises open to the public, some municipalities and some sectors impose their own rules. We check them when the plan is drawn, not after installation.